1. Branding – A Facebook App has permanent placement on a Users Profile column unlike postings on a Wall which become buried everytime there is a new posting. A Facebook app’s activity is displayed far more prominently on a user’s profile than a friend or a group.

2. Customer Engagement - Facebook apps don’t just passively display product information – they actively engage the user.

3. Online Sales - Facebook apps can link directly to your website. A user can click on an image and go straight to your online store to purchase that particular product.

4. Mailing Lists – Facebook Apps lets users become fans of your specific product, and receive updates – automatically creating a mailing list of users who are sincerely interested in that specific product.

5. Statistics - A Facebook app can give you finely detailed statistical information on your audience, their preferences, and demographics – far more information than the mostly one-way communication of a simple Facebook presence.

6. Lead Generation – A Facebook app allows you to collect User information and product preferences and create a targeted Facebook “mailing list”. Reviewing potential prospects' profiles will help you build a relationship with your prospects and aid in the lead generation qualifying process.

7. New Customer Acquisition – A Facebook App provides an opportunity to find consumers you may have not otherwise discovered.

8. The Viral Effect – A Facebook App takes word of mouth to a whole new level.